“Teams are rarely limited by a lack of ideas, but rather the clarity in which they understand the problem they’re trying to solve together.” Gathering feedback and new ideas is generally seen as good practice for all companies looking to improve their product or service. This information is gathered on the front lines by professionals … Continue reading Impact mapping – an introduction.
One of the main reasons that users and suppliers opt out of a marketplace website is poor communication. With the rise of in-house user to user chat features, similar to those used on Air BnB and Uber, users and suppliers now have a raft of benefits when communicating with each other. In this article I’m … Continue reading Understanding direct buyer to seller chat communication in online marketplaces.
“Machine learning allows us to build software solutions that exceed human understanding and shows us how AI can innervate every industry.” – Steve Jurvetson, co author of Hacking Growth In the Saas world, the most common reasons for users to churn are due to a lack of engagement, poor product market fit, bugs in the system, … Continue reading Growth Hackers fighting the war on churn, machine learning is our greatest ally.
Growth hackers are always experimenting, and it’s common to be running multiple experiments at the same time. With this, there is a clear need to store your experiments in a simple and effective way, making it is easy to track and measure your work over time. There are many competing systems that can be used … Continue reading Storing and organising experiments for Growth Hackers – A review.
The internet era has made us skeptical of all things free and it’s become almost second nature to steer clear. The promise of receiving something for free has always caught our attention, but, deep down, we know there’s a catch, usually in the guise of sign up forms, mailing lists, credit card requests, and sometimes … Continue reading Hacking altruism with freemium.
‘Placeholder’ or ‘hint’ text can be summarised as being the information in light grey found in an input field, used to encourage you to enter information or to suggest how you should begin. These days, you can typically find placeholders on almost every website on the internet, but it wasn’t until a recent re-jig of … Continue reading Place holder text, the ghostly letters of persuasion.