“Machine learning allows us to build software solutions that exceed human understanding and shows us how AI can innervate every industry.” – Steve Jurvetson, co author of Hacking Growth In the Saas world, the most common reasons for users to churn are due to a lack of engagement, poor product market fit, bugs in the system, … Continue reading Growth Hackers fighting the war on churn, machine learning is our greatest ally.
Growth hackers are always experimenting, and it’s common to be running multiple experiments at the same time. With this, there is a clear need to store your experiments in a simple and effective way, making it is easy to track and measure your work over time. There are many competing systems that can be used … Continue reading Storing and organising experiments for Growth Hackers – A review.
The internet era has made us skeptical of all things free and it’s become almost second nature to steer clear. The promise of receiving something for free has always caught our attention, but, deep down, we know there’s a catch, usually in the guise of sign up forms, mailing lists, credit card requests, and sometimes … Continue reading Hacking altruism with freemium.
Ted Livingston, the founder and CEO of Kik, a social media and chatbot platform, recently published an entry on the blog site ‘Medium’ that caught my eye. With their software targeted at teenagers, Kik claims to be an expert in chatbots and young millennials (who are, arguably, one in the same). Ted says, “Chatbots will … Continue reading Chatbots and apps, why they are competing and where we can use them best.
‘Placeholder’ or ‘hint’ text can be summarised as being the information in light grey found in an input field, used to encourage you to enter information or to suggest how you should begin. These days, you can typically find placeholders on almost every website on the internet, but it wasn’t until a recent re-jig of … Continue reading Place holder text, the ghostly letters of persuasion.
In this blog, I shall be diving into growth hacking concepts, ideas and features that are perhaps overlooked and under represented. I am always happy to open a discussion on any of the topics raised or otherwise. Shoot me an email or send me a message on LinkedIn. Continue reading Thanks for joining me!